Mike Lauterborn, Seasoned Marketer

FOR SEPT/OCT 2010 ISSUE OF FAIRFIELD COUNTY WOMAN MAGAZINE

Mike Lauterborn, Seasoned Marketer:

Fairfield Beach Area Professional Offers Multi-Tier Talents

Sweepstakes. Product sampling programs. Media campaigns. Consumer and trade events. Added value. Media kits. Public relations. Sales collateral. Direct mail. Newsletters. Viral marketing. Cause marketing. Sales incentives. If you are a business or service provider and need a seasoned marketing consultant (who can copywrite as well!), Mike Lauterborn can help.

Lauterborn, 45, a Fairfield Beach Area resident, has held senior and executive account management positions in the publishing, entertainment, advertising and sales promotion worlds for the past 25 years. Copywriting has been a common thread and he has rolled up his sleeves to craft all types of print and promotional communications. Clients have ranged from small independent “mom and pop” businesses and non-profit organizations to major corporations and brands like HBO, NBC/Universal, Nabisco, SOBE, Bacardi and more.

“I like to learn all I can about a business, understand its particular marketing and communication challenges and help its leaders develop the most effective and targeted programs and messaging to maintain existing business and attract new customers,” said Lauterborn. “And unlike other account management people, I’ve got a creative flair and will help craft and guide the production of all deliverables. My clients like this 2-in-1 capability.”

Midas Touch, a Fairfield-based jeweler and Fairfield County Woman advertiser, is a client (see article and display ad in this issue). So is Green Gourmet To Go, about which Lauterborn has written below and with which he is in the early stages of consulting on print advertising, email marketing and event strategies.

Tap him for a free initial consultation today. He will evaluate your needs and provide an immediate estimate for his services. For more information on Lauterborn’s capabilities and background, visit www.MikeLauterborn.com and/or call him to discuss your project at 203-243-7182. You can also reach him by email at bornies@optonline.net.