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Tuesday, March 16, 2010

Mike Hires Personal Assistant Cynthia Licenziato

On Monday, March 15th, Mike hired a Personal Assistant, Cynthia Licenziato, to help manage his blogspot.com presence and create "Chasing Charley" sites on Facebook, Twitter, Flickr and MySpace.

Mike's website, www.MikeLauterborn.com (launch planned later this week), which will provide a profile of both Mike's writing talents and marketing abilities, describes Cynthia as follows:

"A marketing Mona Lisa and reformed wild child, “C.C.” as she is known to friends, is a bright, talented creative bohemian with her finger on the pulse of Internet viral marketing. She’s also an observer of the world around her, lifelong scrapbooker, a sharp photographer and an aspiring songsmith. If you can create it, she can bring it to life. Incidentally, her nickname mirrors the initials for Mike Lauterborn’s “Chasing Charley” book – a confirmation that the duo was destined to work together. With no boundaries to their creative explorations, Mike and C.C. pool their extraordinary talents to broadcast their collective project work."

The pair are very excited about their collaboration, as their personalities and interests are very similar and they play off each other creatively. For Mike, C.C. will be invaluable in keeping him organized and managing his online-based extensions.

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